Business Presence
Home >> Business PresenceEstablish Your Business Presence
Once your business is up and running-you're in your business location, your office is set up, employees hired, your website is in place, and your credit card machine is functional-it's time to tell everyone that you exist. Establish your business presence in your industry.
This is not as easy as it sounds. There are thousands of other
people trying to do the same exact thing as you right now, some
in the same business as you. You have to distinguish your
business somehow in order to get the attention of the media and
potential customers.
Go Worldwide Overnight With Your New Small Business
Luckily, the Internet makes this process much quicker and efficient. Twenty years ago, a business grew slowly by word of mouth around town, which slowly spanned out to other wider areas, and eventually went world-wide (if it was a relevant product or service that is).Nowadays, word about your product or service can go worldwide overnight thanks to online press release services like PR Web and social networking sites like Twitter, Digg, and Buzz. All you have to do as the business owner is craft an exciting and informative story about your new small company that will capture the attention of readers (media and potential customers).
That's what is addressed in this section. Resources on how to write a fire hot press release for your new small company as well as other types of communications (like Twitter and Facebook posts) and how to submit it to the masses. Learn how to narrow down and reach your target market to establish your business presence, but marketing information will also be presented in the Business Plan and Attracting Customers sections of this small business information website. And of course, you can't forget business cards. If you plan to attend networking events people won't take you seriously if you don't have a professional business card.
Quick Tip -- Be Creative
Brainstorm new and different ways to get the word out about your new business to the masses that will not break the bank.
For instance, if you have a small local home business or website, consider creating a car door magnet listing your business name or URL to place on the side or back of your car for others to see when you're out driving.
Resources to Help You Establish Your Small Business Presence:
Quick Guide to Writing Your First Press Release
Inc.: 30 Tips for Using Social Media in Your Business
Business 2 Community: Online Marketing Advice from Experts